I’m A Celebrity. Two Men & A Boat.
Client itv Creative
Role Creative Lead / Scriptwriting / Directing
Ambitious and unique, this campaign was a one of a kind. A ‘choose your own adventure’ concept where the viewer chose where Ant & Dec went next, using a specially designed in-app voting thingy. The only downside was that three of the seven promos were never aired (due to the way the voting worked) but here is the full set. Bon voyage.
